A Veteran-owned and operated company with a mission to bring people coffees and products that will make a difference.

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About Us


A Veteran-owned and operated company with a mission to bring people coffees and products that will make a difference. Choosing G.I. Joe Coffee, people worldwide will positively influence the lives of disadvantaged, disabled, and differently-abled American Veterans and the families of soldiers who have lost their lives in the line of duty. Our brand brings back memories of yesteryear. Packaged with a nostalgic 1940’s style look and feel, similar to branding during WWII, and will feature military stories and facts, making our anniversary tin cans a must-have for collectors, history buffs, or simply those who enjoy reflecting on the historic past of our great nation. Consumers will immediately become supporters of crucial Veteran programs each time they enjoy our robust flavors of coffees. It also holds true in the purchasing of our products, such as popular coffee mugs, T-shirts, caps, calendars, and more. This is because we pay a generous royalty towards Veteran causes from not only coffee sales but every product sold by G.I. Joe Coffee.


Our ability to acquire global “fair trade” and “organic” coffees as a part of our brands, enables us to roast and blend premium coffees for impeccable taste.“Helping Veterans One Cup at a Time”, which is coincidentally our tagline, empowers people all across the world to enjoy quality coffees of a variety of flavors while directly supporting this fundamental cause. Americans are very passionate and loyal to their country. Our patriotic style and flair provide affiliation with favorite U.S. military branches, units, holidays, schools, notable leaders, and even presidents. Connecting with those who understand the great sacrifice made by our Veterans, allows G.I. Joe Coffee to create a synergy sure to excite our customers and our partners like the USO, American Legion, and Fisher House Foundation. Over 21 million Veterans reside in the United States, of which 3.5 million have a service-connected disability. Our partnerships will enable us to award funds to vital organizations that already aid Veterans and their families every day. Our future lies in our development of the G.I. Joe Coffee brand. Thus, the wider our distribution, the more people spread the word about our cause, the more effective we will be in affecting the lives of active duty military, veterans and their families who are in need.




G.I. Joe Coffee is a specialty coffee company which seeks to serve the highest quality Fair Trade coffees, expertly flavored and blended, and become the foremost Veteran-focused coffee company in the U.S. Our focus is to bring Veterans and their supporters within the same community of coffee drinkers, the means to aid in raising funds for disadvantaged, disabled, and differently-abled Veterans.


High-Quality Products

Our products are 100% Guaranteed. If for some reason you do not like our product and you have not opened it, we will quickly replace it.

High Level of Integrity

Our honesty and having strong moral principles is unmatched, we use this as not only a gauge of how we run our business but also whom we choose to partner with.

High Business Acumen

Knowing where we are financially and what is required of accomplishing our mission goals is extremely important in our business. This is why we establish strong partners who understand that there is much more to G.I. Joe Coffee than their overall bottom line.

High Sense of Loyalty

Veterans have a very high level of loyalty especially to those who genuinely demonstrate what they say they will do. Our goals and objectives are always focused on creating the strongest and most loyal customers as we can.

High Mission Accomplishment

The mission is the most important factor in the overall business of G.I. Joe Coffee Company. The daily machine is constantly working to optimize and maximize our potential to accomplish our mission. It is through 100% transparency, we will strive to support our military community with 100% of profits.



So glad we ordered coffee from you

Our customers loved your coffee and we are excited to order some more. We love supporting veteran owned companies and yours was top notch.

Claudia Westover , Azimuth Corporation

Perfect for our customer holiday gift

Our Christmas order was wonderful, we added it to our customer holiday gift package and it went over well. Looking forward to next year.

Alexis Zawelensky , Quatrini Rafferty

Your coffee was just what we needed

We wanted a coffee that brings patriotism to our cafe', your coffee put smiles on our veteran customers and the taste was great too!

Danielle Jones , café owner
Satisfied Customers

Our customers support our cause and want great coffee too

Hours of Testing

Meticulous coffee testing ensures that we provide the best tasting coffee to our customers

Coffee Markets

We sell our coffee to various military/veteran and support markets worldwide. Online, retail, wholesale, and special events.

Coffee Brands

We specialize in making our brands distinct and great tasting.

We’re looking forward to hearing from you to discuss any opportunities and suggestions.
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